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November 17, 2016

They look far out, but honestly, it's an illusion. Safety prevails at these shoots; however Chris (in red) does push the limits at times. Here, at Tybee Island, GA, for a few minutes, the waves calmed and the guys paddled out a mere 5 feet, just past the shoreline. Chr...

November 15, 2016

Savannah, GA and Tybee Island are the destination for the next three shoots for Coolibar. Sun is mandatory. The product is made for sun protection. However, today, the conditions aren't looking ideal for a shoot tomorrow. Cold, drizzly and stormy. The coast is slowly r...

October 14, 2016

Lonely, abandoned and in need of a home, this man mannequin was priced at $50. Several Sears department stores are closing and are selling off fixtures as well as their body parts. We happened to strike gold with our mann. He's full size, athletic fit and perfect for t...

September 5, 2016

One of the first places we tell people to take care of themselves is to start from the top. Our heads, scalps specifically, are rarely protected with sun screen. Over the course of time, scalps can develop extreme sun damage. Funny enough, hair can too. What's more, ne...

May 1, 2016

Nature challenges us to replicate her in ways we simply never quite achieve. It's because she's perfect, or near perfect. Look at the skies of Palm Springs. Even though it may appear something of this shade again, no two skies will ever be exactly the same. The conditi...

March 15, 2016

Open your eyes and your mind, and even something as neglected as walls with graffiti inspire ideas. One of our favorite artists, Jean-Michel Basquiet, started at a graffiti artist. He never veered much stylistically, often portraying messages of his heritage in a primi...

January 30, 2016

It's back to Palm Springs (oh darn) to shoot the upcoming collection from Coolibar, Summer 2016. New patterns, colors and styles. As always, an amazing product, an amazing crew and cast. This makes fun of work work. The catalog and site will show the new lines in April...

December 8, 2015

Tis the season of shopping, but where do you find the team from Utility. Not at the mall. Not shopping online. Not hanging ornaments. But standing in front of a 2000-degree fahrenheit furnace of molten glass, learning the art of glass blowing. Here are the fruits of ou...

November 18, 2015

Where better than the hot and sunny desert to showcase a new collection of sun protective clothing than Palm Springs. It's pure outdoor living, hiking, biking, horseback riding, swimming all in the heat of the desert. So, we put the clothese to the test. They not only...

October 20, 2015

Iceland has become the new muse for the creative person. Abundant fresh air, artisians of every variety, beautiful nature and downpours of chilly rain in the fall, Reykjavik somehow permates your bones and your heart. Coffee table books are filled with the stunning lan...

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Minneapolis, MN  /  P: 1.612.387.9597  /  joanne@utilitybrand.com

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