// Identity // Brand Design // Digital //
A brand known for the best safety record and engineering, we created a campaign concept that focused on supporting customers, driving repeat purchases and encouraging service visits - a loyal relationship between Volvo and the families that drive them. A Volvo is not just transportation but a way to protect the things that matter most, namely your family. The program concept asked owners to purchase a membership in Volvo 26 (the number of iron from the table of elements). Membership provided experiences to cherish family time, plus other family oriented values and Volvo 26 was transferable when you sold the car to another owner.
// Identity //
// Brand Design //
// Digital //