Medical nutrition for seniors is an emerging category of business. MyLifeCare Nutrition developed specific meals and recipes to support specific health conditions, like diabetes or wound recovery after surgery, in order to assist seniors in quicker recovery and minimize relapse or rehospitalization. MLCN is prescribed by physicians with vitamins, proteins, minerals and more to treat specific conditions. Utility developed the brand language and identity, defined the category, messaging appeal, packaging and overall look/feel for  launch into hospital networks.