It all started with a group of holiday bakers who love to get messy in the kitchen. From a humble start, these group has expanded to a circle of 20. Developing a brand, they are working as a consortium, being hired to create cookies for events and special occasions. This is their "side" life, as most of these talented bakers have full-time jobs and families. They are in the process of building a business plan to formalize their enterprise. We developed their name, identity, visual and verbal brand language.