Sleep bruxisim, a disorder of internal stress released by night time teeth clenching and teeth grinding, is a rising health issue. Dreamgard was invented as the only FDA-cleared dental nightguard for the treatment of sleep bruxism. A beautiful, low-profile and very comfortable design, the mouthguard is very wearable and helps mitigate issues of teeth erosion, stress headaches and other ongoing problems. Utility worked with Dreamgard from the company's foundation, developing the brand language and expression, look/feel, graphics, packaging, dental brochures, in-office marketing materials, display pieces, website graphics and more.