Pennslyvania native and Essential Eating Founder Janie Quinn is an accomplished baker, chef and cookbook author. Initially Janie developed a product line of sprouted wheat flours, but soon thereafter, she took it a step further to create an entire line of sprouted wheat cereals, pastas, pretzels and more. Available in co-ops and natural food stores, Essential Eating is fast becoming a preferred brand for health-conscious consumers. Utility developed thelook/feel and all branded materials to help Janie launch her brand.