The leader in UPF 50+ sun protective apparel, Coolibar has the finest, most comfortable and protective clothing that looks good, fits well and lasts a lifetime. The brand encourages a healthy, active, outdoor lifestyle. Collections of swimwear, casual wear for every day life and fitness wear across women's, men's and children's give families the freedom to enjoy life in the sun.  We redefined the brand, brand character, look/feel, tone, key messages and the overall visual and verbal language for the brand, brand identity, lifestyle photography, laydown photography, catalog strategy and design and .com asset development.