Beautiful sterling silver and 14k gold, Chamilia, a Swarovski company, is a global fine jewelry brand designed to capture a woman's desire to personalize her bracelet with individual beaded charms in colors and themes that reflect her life and her style. Utility has served as agency of record for six years, handling everything from global tagline to packaging, from launches into Asian and European markets to the user interface of their ecommerce site and all retail marketing and branded collateral. Utility managed all facets of Chamilia from concept, copy, creative direction, design, photography, digital retouching and production.