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M. Jo-Anne Ebensteiner, Creative Director, Copywriter

As the leader of Utility's team, Jo-Anne has successfully partnered with start-ups, smaller brands and large national brands, serving as a creative strategist, creative director, design visionary and copywriter.


In her career, Jo-Anne has led teams of 4 up to 300 globally, pitched and won a $100 million account and a brand identity project for $1 million, produced celebrity campaigns and launched the Maserati back into the U.S. But in 2009,

Jo-Anne traded in her big global job with offices in 30 countries and large overhead to roll up her shirtsleeves again and work hands-on alongside entrepreneurs. (She comes from a family of entrepreneurs.) Seeing the shift in digital and mobile, Jo-Anne has spent the better part of the last decade working in digital, social, mobile, ecommerce as well as traditional media film/video, print and branding.


Jo-Anne's work has been recognized by AIGA, The Show, One Show, Caples, Echo, Icon, NAMA, W3 Interactive, Webby, International Web Pages. She's been published in Graphis, Print, How, CA Magazine. AdWeek selected her work for the best integrated campaign, and AdAge Magazine cited her work for St. Jude Children's Research Hospital as the most memorable TV campaign during the holiday season.




President ECD, Copy, Thorburn Brand Agency

Chief Brand Officer, ECD, Copy, Coolibar Apparel

SVP Global Chief Creative Officer, Carlson Marketing Worldwide

GCD, Copy, FAME, a Retail Brand Agency

SVP Group Creative Director, Martin|Williams Advertising

SVP Executive Creative Director, Campbell Mithun/McCann


Jo-Anne earned her Master of Business Communication degree from University of St. Thomas with her undergraduate degree in mass communications and marketing.

See LinkedIn Profile


Client Experience

Fashion, Apparel & Accessories

8 Bells MenswearCasual Wear

Because Diamonds

Chamilia Jewelry

Coolibar Apparel (Womens, Mens, Children)

Green Mountain Knits

Haggar Men’s Clothing - Joseph Marion Golfwear

Hollywood Fashion Secrets

JC Penney

L.L. Bean

Lee Jeans

Lulah Bath & Body Fragrances

Signet Jewelers (UK/IE)

SUNTECT UPF 50+ Workwear

Swarovski Jewelry

Thymes Bath, Body & Home Fragrances

TiSento Milano Jewelry

United States Navy Private Label Brands

Wanderling Baby

Yarn & Sea Women's Casual Wear

Health & Wellness 

Coolibar Sun Protective (UV) Clothing

Gaiam Yoga and Health
Dreamgard Dental Nightguards

Hearing Industries Association

My LifeCare Nutrition (Medical Food)

Ortho Rehab PT

Revolution Health (now Everyday Health)

St. Jude Children’s Research Hospital

Starkey Hearing Technologies

Suntect UPF 50+ Apparel

TAV Health

Twin Cities Orthopedics


Higher Education & Nonprofit


AIRIP Professional Association

Association of International Risk Intelligence Professionals

Boy Scouts

Boys & Girls Clubs of Minnesota

Breaking Free

Children’s HeartLink

Drake University

Dunwoody College of Technology

Franklin Pierce University

Great River Greening

Grinnell College

Hearing Industries Assn.

National Institute on Media & the Family

Northwestern Health Sciences University

Oklahoma Baptist University

Unity College

University of Montana

University of Northern Iowa

William Jewell College

Home Products

3M Scotchgard

American Standard

Andersen Windows

Benjamin Moore Paints

Century 21 Real Estate

DXV Luxury Bath


GROHE (Shower & Bath)

Mannington Floors

Marvin Windows

Shaw Carpets


Travel & Hospitality

ATA Airlines


Aramark Parks & Destinations

ATA Airlines

British Airways

Country Inns & Suites

Delta Airlines



Lake Powell Tourism

Northwest Airlines

Park Inns & Suites

Radisson Hotels

Regent Luxury Hotels

Sheraton Hotels

Virgin America


Financial Services


Chase Manhattan Bank

Commerce Bank

GMAC Insurance

H&R Block

Lincoln Financial Group

U.S. Bank


Wells Fargo


Retail & Food Service

Best Buy

Chi-Chi’s Restaurants

Dairy Queen

Domino’s Pizza

Donato’s Pizza

Great Clips Salons


L.L. Bean
Marshall Fields/Macy's


Primrose Park Boutiques
Sears Department Stores

Staples Office Stores

T.G.I.Fridays Restaurants


The Home Depot

Verizon (formerly AirTouch)


Consumer Packaged Goods

7Up Company

Breck Hair Care


Coors Brewing

Dial Bar Soap & Liquid Dial

Dow Scrubbing Bubbles

General Mills

Healthy Choice

Joia All Natural Soda


Land O Lakes



Ziploc Brands

Automotive & Recreation


Ford Motor Company

Indian Motorcycles

Polaris Snowmobiles

Polaris Boats & Watercraft


Polaris ATV

Victory Motorcycles











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