M. Jo-Anne Ebensteiner, Executive Creative Director

Creative brand marketing, content and design for brands with an entrepreneurial spirit. 


As Utility, Jo-Anne has successfully partnered with start-ups and smaller brands as part of an "outsourced creative department," managing all their marketing needs as well as with Fortune 500 companies on fun, stealthy, guerrilla projects.


In her career, Jo-Anne has led teams of 4 up to 300 globally, pitched and won a $100 million account and a brand identity project for $1 million, produced celebrity campaigns and launched the Maserati back into the U.S. But in 2009,

Jo-Anne traded in her big global job with offices in 30 countries and large overhead to roll up her shirtsleeves again and work hands-on alongside entrepreneurs. (She comes from a family of entrepreneurs.) Seeing the shift in digital and mobile, Jo-Anne has spent the last four years working almost exclusively in digital, social, mobile and ecommerce.


Jo-Anne's work has been recognized by AIGA, The Show, One Show, Caples, Echo, Icon, NAMA, W3 Interactive, Webby, International Web Pages. She's been published in Graphis, Print, How, CA Magazine. AdWeek selected her work for the best integrated campaign, and AdAge Magazine cited her work for St. Jude Children's Research Hospital as the most memorable TV campaign during the holiday season.

Chief Brand Officer & ECD, Coolibar Apparel

SVP Global Chief Creative Officer, Carlson Marketing Worldwide

CD, FAME, a Retail Brand Agency

SVP Group Creative Director, Martin|Williams Advertising

SVP Executive Creative Director, Campbell Mithun/McCann


Jo-Anne earned her Master of Business Communication degree from University of St. Thomas with her undergraduate degree in mass communications and marketing.

See LinkedIn Profile


Minneapolis, MN  /  P: 1.612.387.9597  /  joanne@utilitybrand.com

© 2016 Utility Brand, LLC. All rights reserved.

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