M. Jo-Anne Ebensteiner, Creative Director, Copywriter
As the leader of Utility's team, Jo-Anne has successfully partnered with start-ups, smaller brands and large national brands, serving as a creative strategist, creative director, design visionary and copywriter.
In her career, Jo-Anne has led teams of 4 up to 300 globally, pitched and won a $100 million account and a brand identity project for $1 million, produced celebrity campaigns and launched the Maserati back into the U.S. But in 2009,
Jo-Anne traded in her big global job with offices in 30 countries and large overhead to roll up her shirtsleeves again and work hands-on alongside entrepreneurs. (She comes from a family of entrepreneurs.) Seeing the shift in digital and mobile, Jo-Anne has spent the better part of the last decade working in digital, social, mobile, ecommerce as well as traditional media film/video, print and branding.
Jo-Anne's work has been recognized by AIGA, The Show, One Show, Caples, Echo, Icon, NAMA, W3 Interactive, Webby, International Web Pages. She's been published in Graphis, Print, How, CA Magazine. AdWeek selected her work for the best integrated campaign, and AdAge Magazine cited her work for St. Jude Children's Research Hospital as the most memorable TV campaign during the holiday season.
Experience:
President ECD, Copy, Thorburn Brand Agency
Chief Brand Officer, ECD, Copy, Coolibar Apparel
SVP Global Chief Creative Officer, Carlson Marketing Worldwide
GCD, Copy, FAME, a Retail Brand Agency
SVP Group Creative Director, Martin|Williams Advertising
SVP Executive Creative Director, Campbell Mithun/McCann
Jo-Anne earned her Master of Business Communication degree from University of St. Thomas with her undergraduate degree in mass communications and marketing.
Client Experience
Fashion, Apparel & Accessories
8 Bells MenswearCasual Wear
Because Diamonds
Chamilia Jewelry
Coolibar Apparel (Womens, Mens, Children)
Green Mountain Knits
Haggar Men’s Clothing - Joseph Marion Golfwear
Hollywood Fashion Secrets
JC Penney
L.L. Bean
Lee Jeans
Lulah Bath & Body Fragrances
Signet Jewelers (UK/IE)
SUNTECT UPF 50+ Workwear
Swarovski Jewelry
Thymes Bath, Body & Home Fragrances
TiSento Milano Jewelry
United States Navy Private Label Brands
Wanderling Baby
Yarn & Sea Women's Casual Wear
Health & Wellness
Coolibar Sun Protective (UV) Clothing
Gaiam Yoga and Health
Dreamgard Dental Nightguards
Hearing Industries Association
My LifeCare Nutrition (Medical Food)
Ortho Rehab PT
Revolution Health (now Everyday Health)
St. Jude Children’s Research Hospital
Starkey Hearing Technologies
Suntect UPF 50+ Apparel
TAV Health
Twin Cities Orthopedics
UnitedHealthcare
Higher Education & Nonprofit
AARP
AIRIP Professional Association
Association of International Risk Intelligence Professionals
Boy Scouts
Boys & Girls Clubs of Minnesota
Breaking Free
Children’s HeartLink
Drake University
Dunwoody College of Technology
Franklin Pierce University
Great River Greening
Grinnell College
Hearing Industries Assn.
National Institute on Media & the Family
Northwestern Health Sciences University
Oklahoma Baptist University
Unity College
University of Montana
University of Northern Iowa
William Jewell College
Home Products
3M Scotchgard
American Standard
Andersen Windows
Benjamin Moore Paints
Century 21 Real Estate
DXV Luxury Bath
Frigidaire
GROHE (Shower & Bath)
Mannington Floors
Marvin Windows
Shaw Carpets
Toro
Travel & Hospitality
ATA Airlines
Amtrak
Aramark Parks & Destinations
ATA Airlines
British Airways
Country Inns & Suites
Delta Airlines
Gulfstream
Hertz
Lake Powell Tourism
Northwest Airlines
Park Inns & Suites
Radisson Hotels
Regent Luxury Hotels
Sheraton Hotels
Virgin America
Financial Services
Chase Manhattan Bank
Commerce Bank
GMAC Insurance
H&R Block
Lincoln Financial Group
U.S. Bank
Visa
Wells Fargo
Retail & Food Service
Best Buy
Chi-Chi’s Restaurants
Dairy Queen
Domino’s Pizza
Donato’s Pizza
Great Clips Salons
Kmart
L.L. Bean
Marshall Fields/Macy's
Mervyn's
Primrose Park Boutiques
Sears Department Stores
Staples Office Stores
T.G.I.Fridays Restaurants
Target
The Home Depot
Verizon (formerly AirTouch)
Consumer Packaged Goods
7Up Company
Breck Hair Care
ConAgra
Coors Brewing
Dial Bar Soap & Liquid Dial
Dow Scrubbing Bubbles
General Mills
Healthy Choice
Joia All Natural Soda
Kraft
Land O Lakes
Pepsi
Pillsbury
Ziploc Brands
Automotive & Recreation
Ford Motor Company
Indian Motorcycles
Polaris Snowmobiles
Polaris Boats & Watercraft
Ranger
Polaris ATV
Victory Motorcycles
Volvo